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Apr 18, 2014

For SEO, reviews fall under the generally beneficial category of user generated content. Because UGC comes from consumers, it’s written in their language instead of the marketing-speak we tend to let slip into web copy. One of my favorite examples of the difference between marketing speak and.......

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Apr 18, 2014

For years, strong SEO has been every marketer's go-to tactic. But even while you've grown more adept, search engines have grown increasingly complex. These days, you can't just optimize and sit back.Search Engine Marketing (SEM)--placing ads that appear above search results--should already be in your.......

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Apr 14, 2014

Specifically, the judge said Baidu could block searches in the U.S. related to China’s pro-democracy movement.Eight writers and video producers in New York sued Baidu in 2011, claiming that the censorship mandated by the Chinese government violated their First Amendment rights.According to the.......

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Apr 14, 2014

Consumers turn to search engines when they look for products and services online, so positioning your website so it can land higher in search results can prove beneficial. Search engine optimization involves improving elements on your website's pages as well as increasing the number of inbound links.......

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Apr 14, 2014

Search engine optimization (SEO) is one of the most popular digital marketing strategies for emerging startups, though ranking tactics have changed on a regular basis for the past 15 years. Google has made algorithmic changes to penalize practitioners of "black hat" techniques, such as link spamming.......

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The Art of SEO Direction - Jennifer Van Iderstyne

Apr 10, 2014

Tonight, I'm writing this during rehearsal for a play that I'm in. So I bet you think you know where I'm going with this. That creating an SEO strategy is like a play; with all of the actors performing their various roles. How each one must hold their own or the entire production will suffer.It's a completely.......

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Why Your SEO Firm Is Failing - Joshua Steimle

Apr 10, 2014

You’re not sure if you’re getting ripped off, but you’re not sure that’s not happening. Maybe they just don’t know what they’re doing. The problem is, you don’t know. Should you give them a deadline? Should you ask questions? Should you get angry, demand results,.......

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Mar 15, 2014

Virginia SEO and SSL\r\nWhen I launched Virginia SEO, I had to decide whether I wanted my entire site to be secured by SSL or only the portions of my site which handled sensitive information. I did quite a bit of research on the matter and decided to do my entire site in SSL. In the past this would not.......

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5 Key SEO Metrics Explained - Jonathan Long

Mar 12, 2014

y link services. Unfortunately there are businesses that keep falling for this, because if it weren't working they wouldn't be marketing that way.These businesses fall for SEO snake oil and purchase "packages" that provide a certain quantity of links across different platforms each month. They are purchasing.......

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Mar 07, 2014

PPC (pay per click) and SEO are the trends of online marketing. PPC is a kind of advertising framework, where advertiser pays value to the website owner (“who publishes the ad”) on the basis of number of “Clicks on Advertisements” generated by uniques visitors. While SEO (Search.......

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