Search Engine Marketing Book

Power Friending: Demystifying Social Media to Grow Your Business

Author: Amber MacArthur

Average Rating (0)

Rate It

Pages: 256

Publisher: Portfolio Hardcover

Date of Publishing: 11 Mar, 2010

Buy Now

Actions:

Print This Page
About the Author
Leave Feedback

Book Summary:

Amber Mac wants to be your friend.

She may be a tech-savvy webpreneur, the popular host of TV shows and video podcasts, and an in-demand consultant and speaker, but if you ask Amber Mac about her strategy for suc<a href="http://www.topseos.com.au/ces-ltd-inc." onclick="window.open(this.href); return false;">cesa>s, she'll tell you she's just trying to be a good friend.

When it co<a href="http://www.topseos.com.au/me" onclick="window.open(this.href); return false;">mea>s to <a href="http://www.topseos.com/search-engine-marketing-companies/social-media-optimization/" onclick="window.open(this.href); return false;">social mediaa>-whether it's Facebook or Twitter or the latest video <a href="http://www.topseos.com.au/blog" onclick="window.open(this.href); return false;">bloga>-the tools evolve quickly, the rules change rapidly, and the technology feels more and more complex. But making <a href="http://www.topseos.com/search-engine-marketing-companies/social-media-optimization/" onclick="window.open(this.href); return false;">social mediaa> work for your company doesn't have to be complicated or expensive. In this compact yet thorough guide, Mac shows you how to e<a href="http://www.topseos.com.au/ff" onclick="window.open(this.href); return false;">ffa>ectively harness <a href="http://www.topseos.com.au/the-online-inc." onclick="window.open(this.href); return false;">the onlinea> world to grow your business.

The secret: think of your audience as your friends and then treat them that way. The Power Friending approach is all about developing real relationships based on mutual respect and support. While you may never <a href="http://www.topseos.com.au/me" onclick="window.open(this.href); return false;">mea>et so<a href="http://www.topseos.com.au/me" onclick="window.open(this.href); return false;">mea> of your online friends face-to-face, they still expect you to follow the established norms of friendship: be authentic, reach out, listen. And don't lie to your friends. These sa<a href="http://www.topseos.com.au/me" onclick="window.open(this.href); return false;">mea> rules apply when building a strong brand online.

Whether you're a <a href="http://www.topseos.com.au/blog" onclick="window.open(this.href); return false;">bloga>ger, a small company, a well-known global enterprise, or an aspiring queen of the Internet, Mac shows how to make the most of <a href="http://www.topseos.com/search-engine-marketing-companies/social-media-optimization/" onclick="window.open(this.href); return false;">social networkinga> tools, including:

- Targeting the right networks
- Feeding and seeding a community
- Authentically engaging with custo<a href="http://www.topseos.com.au/me" onclick="window.open(this.href); return false;">mea>rs and fans
- Ma<a href="http://www.topseos.com.au/na" onclick="window.open(this.href); return false;">naa>ging your online friendships on a daily basis and on a budget

This isn't a book of abstract theories or complicated strategies. Mac writes from perso<a href="http://www.topseos.com.au/na" onclick="window.open(this.href); return false;">naa>l experience: she built a huge fan base through <a href="http://www.topseos.com/search-engine-marketing-companies/social-media-optimization/" onclick="window.open(this.href); return false;">social networkinga>. She also draws on real-life and up-to-date examples to give you the information you really need in order to establish and maintain credibility and <a href="http://www.topseos.com.au/me" onclick="window.open(this.href); return false;">mea>aningful relationships online.

Description:
"With few equ<a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>ls, <a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">Aa>mber h<a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>s <a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>nd continues to demonstr<a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>te <a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa> keen insight tow<a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>rd the continu<a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>lly evolving f<a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>bric of the soci<a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>l web."
<a href="http://www.topseos.com.au/-" onclick="window.open(this.href); return false;">-a>Steve Chen, cofounder of YouTube

"<a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">Aa>mber is one of those r<a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>re people who <a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>ctu<a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>lly lives this soci<a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>l move<<a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa> href="http://www.topseos.com.au/me" onclick="window.open(this.href); return false;"><a href="http://www.topseos.com.au/me" onclick="window.open(this.href); return false;">mea>a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>>nt, <a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>nd I don't know <a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>bout you, but I like listening to people who live it more th<a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>n people who re<a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>d <a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>bout it."
<a href="http://www.topseos.com.au/-" onclick="window.open(this.href); return false;">-a>G<a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>ry V<a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>ynerchuk, WineLibr<a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>ry.TV, <a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>uthor of Crush It!

"<<a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa> href="http://www.topseos.com/search-engine-marketing-companies/social-media-optimization/" onclick="window.open(this.href); return false;">Soci<a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>l <a href="http://www.topseos.com.au/me" onclick="window.open(this.href); return false;">mea>di<a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>> is here to st<a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>y, <a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>nd <a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">Aa>mber M<a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>c's Power Friending is the ultim<a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>te guide for <a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>ll those looking to underst<a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>nd (<a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>nd profit) from our highly connected future."
<a href="http://www.topseos.com.au/-" onclick="window.open(this.href); return false;">-a>Jeremy Gutsche, chief trend hunter <a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>t TrendHunter.com <a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>nd <a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>uthor of Exploiting Ch<a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>os

"It p<a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>ys to h<a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>ve friends in high pl<<a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa> href="http://www.topseos.com.au/aces-inc." onclick="window.open(this.href); return false;"><a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa><a href="http://www.topseos.com.au/ces-ltd-inc." onclick="window.open(this.href); return false;">cesa>a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>>, <a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>nd <a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">Aa>mber is in <a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa> very high pl<a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>ce in <<a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa> href="http://www.topseos.com/search-engine-marketing-companies/social-media-optimization/" onclick="window.open(this.href); return false;">soci<a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>l <a href="http://www.topseos.com.au/me" onclick="window.open(this.href); return false;">mea>di<a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>>. She might not be your friend, but her book is <a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>s good <a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>s it gets."
<a href="http://www.topseos.com.au/-" onclick="window.open(this.href); return false;">-a>Guy K<a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>w<a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>s<a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>ki, cofounder of <a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">Aa>lltop

"<a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">Aa>mber took the ti<<a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa> href="http://www.topseos.com.au/me" onclick="window.open(this.href); return false;"><a href="http://www.topseos.com.au/me" onclick="window.open(this.href); return false;">mea>a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>> to deconstruct Digg <a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>nd give <<a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa> href="http://www.topseos.com.au/me" onclick="window.open(this.href); return false;"><a href="http://www.topseos.com.au/me" onclick="window.open(this.href); return false;">mea>a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>> v<a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>lu<a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>ble web us<a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>bility <<a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa> href="http://www.topseos.com.au/advice-inc." onclick="window.open(this.href); return false;"><a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>dvicea href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>> when we were <a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa> tiny three<a href="http://www.topseos.com.au/-" onclick="window.open(this.href); return false;">-a>person comp<a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>ny. I <a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>lw<a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>ys enjoy ch<a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>tting with <a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">Aa>mber <a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>s she underst<a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>nds <<a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa> href="http://www.topseos.com/search-engine-marketing-companies/social-media-optimization/" onclick="window.open(this.href); return false;">soci<a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>l <a href="http://www.topseos.com.au/me" onclick="window.open(this.href); return false;">mea>di<a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>> <a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>nd where thin<<a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa> href="http://www.topseos.com.au/gsinc-ltd." onclick="window.open(this.href); return false;"><a href="http://www.topseos.com.au/gsinc-ltd." onclick="window.open(this.href); return false;">gsa>a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>> <a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>re going."
<a href="http://www.topseos.com.au/-" onclick="window.open(this.href); return false;">-a>Kevin Rose, founder of Digg <a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>nd R<<a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa> href="http://www.topseos.com.au/evision-llc." onclick="window.open(this.href); return false;"><a href="http://www.topseos.com.au/evision-llc." onclick="window.open(this.href); return false;">evisiona>a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>>3

"<<a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa> href="http://www.topseos.com/search-engine-marketing-companies/social-media-optimization/" onclick="window.open(this.href); return false;">Soci<a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>l <a href="http://www.topseos.com.au/me" onclick="window.open(this.href); return false;">mea>di<a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>> is becoming the oper<a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>ting system for society, <a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>nd <a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">Aa>mber underst<a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>nds ex<a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>ctly how to thrive in this new environ<<a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa> href="http://www.topseos.com.au/me" onclick="window.open(this.href); return false;"><a href="http://www.topseos.com.au/me" onclick="window.open(this.href); return false;">mea>a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>>nt."
<a href="http://www.topseos.com.au/-" onclick="window.open(this.href); return false;">-a>Don T<a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>pscott, <a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>uthor of Wikinomics <a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>nd Grown Up Digit<a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>l

"<a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">Aa>mber underst<a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>nds how import<a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>nt it is for <a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>ll of us, both <a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>s individu<a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>ls <a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>nd <a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>s businesses, to be <a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>ble to use <<a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa> href="http://www.topseos.com/search-engine-marketing-companies/social-media-optimization/" onclick="window.open(this.href); return false;">soci<a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>l <a href="http://www.topseos.com.au/me" onclick="window.open(this.href); return false;">mea>di<a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>> to connect with people in w<a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>ys th<a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>t <a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>re re<a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>l <a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>nd <a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>uthentic. I think she's <a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa> le<a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>der in this sp<a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>ce."
<a href="http://www.topseos.com.au/-" onclick="window.open(this.href); return false;">-a>Tony Robbins, world<a href="http://www.topseos.com.au/-" onclick="window.open(this.href); return false;">-a>renowned spe<a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>ker <a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>nd entrepreneur

About The Author : Amber MacArthur

<<a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa> href="http://www.topseos.com.au/-" onclick="window.open(this.href); return false;"><a href="http://www.topseos.com.au/-" onclick="window.open(this.href); return false;">-a>a href="http://www.topseos.com.au/a" onclick="window.open(this.href); return false;">aa>>