Case Studies

Case Study: Worldwide Supply

Posted by: Mannix Marketing, Feb 08, 2010

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Case Study Summary

As one of the top resellers of new excess, refurbished and used network hardware products, Worldwide Supply needed to make sure that customers could find their business online, as well as make sure that once customers were on the site that they could easily find what they were looking for. An SEO Boost, followed by a comprehensive SEO maintenance plan did just that....

Description:

Results of Monthly Search Engine Optimization

* After five months of SEO, results for Worldwide Supply keywords on page 1 and page 2 of the major search engines increased over 53%!

* 2 for 'used Cisco networking' - out of 506,000 searches (Google)

* 5 for 'used network hardware' - out of 4,690,000 searches (Google)

* 1 for 'used Cisco routers' - out of 11,300,000 searches (Yahoo)

* 3 for 'used Cisco networking' - out of 46,700,000 searches (Yahoo) Traffic Highlights

* 3% increase in unique visitors from 3 month period before optimization boost to same 3 month period one year later

* 31% increase in home page visits from the 4 month period preceding the optimization boost to the same 4 month period the following year 8

* By fixing links, targeting calls to action and adding improved descriptions, site visitors reached the information they needed to find more often - the number of times an error page was visited decreased by 92%

Project Summary

When the project was started, www.UsedCiscoRouters.com was a site with some obstacles to overcome - duplicate content, strong competition, a broad keyword focus. After a year of intense optimization with Mannix Marketing, the site was rid of its duplicate content issues, pages began to have more a keyword focus, ultimately growing the site's visibility and authority within the search engines. With continued search engine maintenance, World Wide Supply remains strong and resilient within the search engines and visitors find this website to be user friendly and information rich.