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May 16, 2012

In the past few years, Social Media has become the token buzzword in the online marketing world both its instant nature and the ability to relatively easily reach huge audiences in a targeted and measurable way. These qualities have obviously not escaped the SEOs amongst us and social media has almost.......

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Feb 26, 2012

Conducted by YouGov, the study saw the participation of  1,275 online consumers from the United Kingdom.The findings displayed that 47 per cent objected to seeing adverts aimed at them based on the activities listed on their profiles – on sites such as Facebook, Twitter and Google+.Around.......

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Feb 10, 2012

Meanwhile the social category as a whole is on the cusp of becoming the dominant form of online content, accounting for 16.6 percent of Internet minutes spent as 2011 drew to a close.A wide-ranging report from comScore found that while leader Facebook continues its impressive growth - reaching three.......

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Jan 31, 2012

The takeaway from a new study out this week finds CPG brands should be using their websites to build consumer loyalty. Research founds that consumers who visit brands' CPG websites finish 41% more transactions than non-website visitors; website visitors were also found to spend 53% more in category dollars.......

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Jan 30, 2012

The number of companies in the Inc. 500 that maintain a blog dropped significantly in 2011. Just 37% kept a corporate blog down from half in 2010, 45% in 2009 and 39% in 2008, according to the University of Massachusetts study.Marketing and advertising companies were found to be the most likely bloggers.......

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Jan 22, 2012

Online ad spending in the U.S. grew by 23% to just over $32 billion last year. This year eMarketer forecasts it will grow slightly more, 23.3%, to $39.5 billion.Meanwhile eMarketer forecasts a 6.1% drop in magazine and newspaper print ad spending bringing the 2012 total to $33.8 billion.This double-digit.......

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Jan 21, 2012

Social media is becoming an increasingly valuable marketing channel and marketers are getting onboard and finding success. Eighty-eight percent believe they are getting a positive return on their ROI.How they measure success varies from business to business. "Different businesses are measuring the benefits.......

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Jan 21, 2012

While it says online dollars have already outstripped newspapers and magazines separately, today's announcement by the New York-based researcher marks the first time digital is projected to surpass the two combined.U.S. online ad spending will grow by 23.3 percent in 2012, eMarketer projects, to $39.5.......

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Jan 17, 2012

Having launched just over two and a half years ago, Bing now has a 15.1 per cent share of the search engine market – compared to the 8.4 per cent on its launch.The figures, released by comScore, saw Yahoo! slip into third position during 2011. Its share of the market fell from 15.1 per cent to.......

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Jan 16, 2012

Bing which launched in June 2009 with an 8.4 percent search engine market share, now accounts for 15.1 percent of searches.As Yahoo dropped to third, Google continued to lead all search engines in December with 65.9 percent market share.The search engine rankings for December 2011, according to comScore,.......

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