Overview

"How Fortune 500 Companies Are Using the Hottest New Technology to Deliver Messages Directly to Their Customers' Desktops!"

Over the past few months, a number of my subscribers have been asking me about the latest marketing technology to hit the Internet.

It's called "direct-to-desktop" publishing, and right now, it's the exclusive property of Fortune 500 companies who are paying tens of thousands (even hundreds of thousands!) of dollars to have hotshot developers create custom software that lets them cash in on the new technology.

Direct-to-desktop publishing gives these elite companies the kind of advantages that most Internet marketers can only dream about...

* 100% guaranteed message delivery
* Instant messages that appear in full color and sound, right on a customer's computer desktop
* An exclusive, private communication channel with loyal customers and subscribers.

... All in a customized, branded window with their company logo at the top

When you visit one of these companies' web sites (think online music stores, sports fan sites, entertainment sites, and so on), you'll see an offer that says something like "Click this button to receive instant updates direct to your desktop."

Click the button and you'll download a small, customized "reader" application that lets your computer receive messages from the company.

It's all made possible by a hot new technology called "RSS," which (depending on who you ask) stands for either "Really Simple Syndication" or "Rich Site Summary." Basically, RSS gives you a way to take the content from your web site or e-mail newsletter and send it directly to a small "reader" application that your customers install on their computers.

What are the Advantages of "direct-to-Desktop"?

Direct-to-desktop publishing lets you send HTML messages directly to your customers' desktops - instantly, reliably, and electronically - without having to wrestle with e-mail filters, bounce backs, or competition.

Once customers sign up, they don't have to check their e-mail or visit your web site to get your latest news or updates. A flashing desktop icon alerts them as soon as they receive a message from you and all they have to do is click to read it.

It's brilliant. The system doesn't use e-mail, yet it is 100% opt-in - subscribers simply turn off the program if they wish to stop receiving messages.